Since the ruling of the US Supreme Court allowing sports betting to move to the state level, Member companies of the Sports Betting Alliance have been successful in passing enabling legislation in 37 states. The Commonwealth of Kentucky became number 35 in the 2023 General Assembly. The Top Shelf team, working with the Sports Betting Alliance, was able to formulate a strategy and implement a plan for passing sports betting, enabling legislation on the final day of Kentucky’s 2023 General Assembly. Garnering a super majority in both chambers of the General Assembly, the legislation came about after a full court press educating legislators who were “on the fence” in their support for Sports Betting. Efforts included grassroots, grass tops, earned media, and paid media.
“The Top Shelf Team put together a strategic plan and implemented it masterfully in Kentucky. Their relationships from the top down in Kentucky’s legislature proved invaluable to our Sports Betting Alliance.”– Jeremy Kudon, President, Sports Betting Alliance